ABOUT DALLAS CHICKEN & PIZZA
Dallas Chicken and Ribs is the creation of a seasoned veteran within the Fast Food and Restaurant Industry. Having worked at shop level, gaining valuable knowledge and insight to other major food retailers, he was able to apply his knowledge and skills in creating a brand of his own, thus giving birth to Dallas Chicken and Ribs. The first Dallas Store was opened in Tooting, London, which immediately created a whirlwind of success.
Dallas pioneered the Halal Fast Food movement in London, tapping into the large market audience of Halal eaters. Many fast food imitators followed suit, but they could not rival the success of Dallas. The first Dallas office was in a small, congested room above the Tooting shop, where together 5 other seasoned veterans were brought together to create the Dallas Team. It is here, where the expansion of Dallas commenced.
Dallas Head office moved to small warehouse and office unit in Croydon, where in the year 2001, it implemented a bold growth strategy by creating the Dallas Distribution Network. Dallas Head Office had now begun to supply its outlets with bespoke branded packaging products and raw stock materials, a vital tool for its expansion, marketing and growth.